Customer: Rommelag
15 days to 15 seconds. Every technical inquiry, answered before an engineer is involved.
- 15 days → 15 sec
- Feasibility response time, now delivered before a specialist touches the inquiry
- 525 hrs
- Of senior engineering time freed per year
- 500×
- Inquiries per year, each now assessed before an engineer is interrupted
The challenge
Rommelag invented Blow-Fill-Seal technology and leads the global market, with over 2,000 machines operating across 80 countries. Every deal starts the same way: a prospect asks whether BFS will work for their product. That question arrives 500 times a year. The only people who can answer it are a small team of senior engineers already deep in live customer projects. Rommelag's own SLA set a 5-day response target. The real average was 15 days.
The solution
HubSpot Elite solutions partner Huble Digital built a multi-agent system inside HubSpot that replicates the engineering team's reasoning. When a sales rep captures a lead at a trade fair or logs a call via HubSpot, an agentic workflow triggers immediately. HubSpot Data Agent reads the transcript, populates relevant properties, and researches the company. A reasoning agent built in HubSpot Agent Builder draws on Rommelag's own engineering knowledge, structured in a Knowledge Vault, to identify what information is still needed. A screening agent delivers a structured feasibility answer to the rep before a specialist has to be involved. Four of the six agents used HubSpot out-of-the-box.
How it works
Huble Digital's multi-agent system for Rommelag
Four HubSpot capabilities feed into two custom agents — the reasoning agent and screening agent — both drawing from a central Knowledge Vault.
HubSpot's agentic customer platform capabilities used
Delivered by Huble Digital“With HubSpot's agentic capabilities, creating the solution is the easy part. The challenging part is changing behaviours — rituals over 60 years old, like interrupting a busy engineer to qualify a lead. That's why it's critical to work with an expert partner who can bring you through the change management journey.”